The power of digital marketing


Let’s understand about  what is digital marketing what are its  types  advantages and disadvantages of digital  marketing through this video  according to madam CJ walker don’t sit  down  and wait for the opportunities to come  get up and make them  before we go in what is digital marketing it is called online  marketing  it is promotion of brands to connect  with the potential customers  using the internet and other forms of  digital communication  for example email social media and  web-based  advertising channel search engines  mobile applications  and also text and multimedia messages.  It is an act of promoting and selling  products  and services by using online marketing  tactics  such as media marketing,  search marketing and email marketing.  It is a way to connect with and  influence the potential customers  through online  essentially if a marketing campaign  involves digital communication  it is called this digital marketing it  can be done  online and offline and in fact both  kinds  are important for a well-rounded digital  marketing strategy.  Consumers rely heavily on digital means  to research  product, for example, think with Google  marketing insights found that 48  percentage of customers  start their enquiries on search engines  while 33 percent  look to brand websites and 26 percent  search within mobile applications.  Digital marketing helps you reach a  larger audience  than one could reach through traditional  methods and target the  prospects who are most likely to buy the  particular product or service.  Another advantage is that, it is often  more cost-effective  than traditional advertising and enables  you to measure success  on a daily basis and change the plans  accordingly.  Digital marketing is vital for one’s  business and brand awareness it seems  like  every brand has a website if they don’t  they at least have a social media  presence  or digital ad strategy. Digital marketing  and content is so common that consumers  now expect and rely on it as a way to  learn about the brands  now let’s look into the types of digital  marketing. 

Search engine optimization  it is the process of optimizing the  brand’s website  to rank higher in search engine result  pages  thereby increasing the amount of free  traffic the website receives. 

Content marketing this term  refers to the creation and promotion of  content  assets for the purpose of generating  brand awareness  traffic growth lead generation and  customers.  The channels that can help in content  marketing strategy  or blog posts ebooks etc. 

Social media marketing this  practice promotes one’s brand and  content  on social media channels so as to  achieve the same targets  such as increase brand awareness drive  traffic  and generate leads for the business. The  channels include  Facebook, Twitter, Instagram,  snapchat, pinterest, LinkedIn,  etc .

Pay-per-click  that is ppc it is a method to drive  traffic to the website  by paying a publisher every time your ad  is clicked one of the most common types  of ppc is  google ads other channels includes paid  ads on facebook  sponsored messages on linkedin etc. 

Affiliate marketing this is  a type of performance based  advertising where one receive commission  for promoting someone else product  on the website affiliate marketing  channels include  posting affiliate links from your social  media accounts  hosting video ads through the YouTube  partner.

Native advertising  refers to the advertisements that are  primarily content-led  and featured on a platform alongside  with the other non-paid content  example facebook advertising.  

Marketing automation  it refers to the software that serves to  automate your basic marketing operations  many marketing departments can automate  repetitive tasks that are done manually  otherwise,  such as email newsletter social media  post scheduling  etc.

Email marketing  companies use this as a way to  communicate with other audience  email is mostly used to promote content  discounts  and events as well as to direct people  toward the business’s  website, for example blog subscription  newsletters  customer welcome emails holiday  promotions to loyalty program members  etc.

Online pr  it is much like traditional pr but in  the online space  online PR is the public relations work  of communicators  via online communication channels, the  channels include  social media blogs websites etc. 

Inbound marketing, it is a  method  that is designed to draw visitors and  potential customers in  rather than outwardly pushing a brand  product  or service onto the prospects. It simply  refers to the marketing methodology  wherein you  attract, engage and delight customers at  every stage of the buyer’s journey. They  use every digital marketing technique  mentioned above to create a customer  experience  that works with a customer but not  against them. 

Sponsored content in this,  the brand pay another company or entity  to create and promote content that  discusses the brand or service provided in some  way.

Now let's look into the advantages of  digital marketing 

  • Global reach a website allows you to trade globally  and also find new markets for a small   
  • Huge return on investment easy to measure the success or otherwise  of a digital campaign can easily be  ascertained  with a digital campaign one can know  almost immediately  how an ad is performing.
  • Easy to adjust the knowledge of the performance of an  ad will inform a business on how to  proceed  and the course of action can be changed   
  • Brand development businesses can use these digital platforms  to build their company’s brand and  reputation  for example a blog featuring quality and  useful  articles as social media channel that is  highly 
  • Easy to share most digital channels feature sharing  capabilities  that allow campaigns and articles  to be shared with multiple followers  this helps to create a multiplayer  effect and has the capacity to  tremendously improve  sales results.
  • Precise targeting marketing on digital platforms allows  for  targeted camping where ads are presented  to customers  based on their preferences or initial   
  • Segmentation segmentation is a process in which large customer groups are  further broke down into  smaller groups of customers according to  particular classification segmentation  increases the chance of sales as well as  cut down on 
  • Openness by getting involved with social media  and managing it carefully  one can build customer loyalty and  create a reputation for  being easy to engage with. 

Now let's look into the disadvantages

  • Dependability on technology
  • Security privacy issues
  • Maintenance costs due to a constantly evolving 
  • Worldwide competition through globalization  promotional strategies can be copied. 
  • Complaints and feedback the complaints and feedback can be seen by  everyone and one negative comment can  destroy  online reputation of the product or  brand for a longer time.

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